Property Marketing Plan

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

Selling your home at or above market value

Achieving the sale within your preferences for timing

Audience

The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.

Positioning

The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlighting features compared to other similar homes for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare sub-$600K remodeled Brookside home in top school district.

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

Schedule a Tour

Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”

Schedule a Tour

Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”

Ask a Question

Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.

Learn More

Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.

Metrics

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign

    Number of Listing Ads Views

    Number of Landing Page Views

    Number of Listing Inquiries

    Number of Showings

    Marketing

    Our full-service marketing may include the following creative to use in our marketing campaign for your home:

    • Professional Photography
    • Full Property Tour Video
    • Highlight-Feature Social Posts
    • Marketing Narratives Written for Landing Pages, MLS & Syndication
    • Featured Property Landing Page
    • Facebook Creative (Copy, Design & Video)
    • Instagram Creative (Copy, Design & Video)
    • YouTube Creative (Copy & Video)
    • Mobile-friendly Creative

    Distribution

    National Publisher Partners

    Schedule

    Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.

      Ongoing

        YouTube Ad Campaign to Active Real Estate Searchers

        Facebook Ad Campaign to Real Estate Interested

        Instagram Ad Campaign to Real Estate Interested

        Google Display Ads to Active Real Estate Searchers

        New Listing Email Announcement to Email List

        Listing Posted in Multiple Listing Service (MLS)

        Listing Syndicated to Popular Home Search Sites

        Once at Start

          Sign Posted in Front Yard

          Property Landing Page Published to Website

          Property Tour Video Added to YouTube Channel

          Postcard Mail Drop

          Agent Door Knocking with Printed Flyer

          Weekly

            Photos & Videos Posted to Facebook Business Page

            Photos & Videos Posted to Instagram Business Account

            Metrics Evaluation & Campaign Adjustments

            Weekly

              Open House Campaign & Event

              Agent Feedback Report from Buyer Tours

              Postcard Mail Drop

              Agent Door Knocking with Printed Flyer